Yifang Jewelry joins hands with ACG, the gold jewelry industry ushered in a new “dual network” sales model

Summary: Shenzhen’s well-known jewelry brand Yifang Jewelry signed an agreement with Australia’s top gold jewelry online sales platform ACG. The two parties reached in-depth cooperation on brand, network, market, channel, design and other aspects. Both parties complemented each other’s advantages and launched physical gold jewelry + NFT Integrated product.

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An epidemic in 2020 has had a huge impact on the development of the global gold and jewelry consumer market. By 2021, although the gold, silver and jewelry category is showing a recovery trend, the growth rate is still far behind other categories such as daily necessities, beverages, and cosmetics. Global luxury goods giants are seeking new leverage.

While the traditional retail channels of jewelry are encountering obstacles, live webcasts, social marketing, and virtual NFT products based on blockchain technology are unprecedentedly active. Many jewellery brands around the world have relied on physical stores to open online and offline sales to accelerate their business transformation.

ACG company, the full name of “Australia Crypto Gold Limited company” (Australia Crypto Gold Limited company), was established in March 2021. It is a new gold and jewelry company based on the Internet network platform as a sales channel. ACG was jointly established by Australia’s well-known Telford Gold Mining Company (ATG) and the leading domestic gold mining company-Sanshandao Precious Metals Co., Ltd. The Australian Telford Gold Mining Company (ATG)’s main mining area is located in Telford, the largest gold mine in Western Australia. It is affiliated to Australia’s Newcrest Mining Company (Newcrest Mining), with an annual output of more than 500,000 ounces. Sanshan Island Precious Metals Co., Ltd. is located in the Sanshan Island Gold Mine. It is a key construction project of the national gold industry during the “Seventh Five-Year Plan” period. It is also one of China’s 100 largest non-ferrous metal mining and dressing companies.

As a local jewellery company in Shenzhen, Shenzhen Yifang Jewelry Co., Ltd. was established in 1992 after the reform and opening up. It is a large-scale integrated jewellery company specializing in jewellery R&D, design, production, processing, and sales services. The company has its own platinum factory, gold factory, and mosaic factory, and more than 2,000 professional engineers, technicians and technicians on the job. The sales network radiates to most of China in South China, Central China and neighboring countries in Southeast Asia. The annual production and sales volume of platinum jewelry ranks among the top in the world. There are more than 120 invention and design patents with independent intellectual property rights, and the original “non-welding butt technology”, “one-piece inlay”, “gold + platinum” and other precious metal jewelry manufacturing patent technologies, ranking the international leading level.

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Affected by the epidemic, the global cyber virtual era is accelerating. The NFT products jointly launched by ACG and Yifang Jewelry, the overall market is still in its infancy. In the era of NFT, the real “explosion” is still in the making. Everyone participating in NFT today is an early explorer. They will continue to explore the value of NFT and continue to produce new gameplay, which will then be recognized and accepted by the public. ACG and Unifang’s NFT products are also specific areas in this market. One of the explorers.

ACG-NFT is mainly used in gold products. What happens when virtual NFT products are combined with physical gold?

Gold is favored by global investors due to its hard texture, constant total amount and other physical properties and financial properties such as value preservation and hedging, and has gradually become a luxury item. This “noble” precious metal is suitable for “strong combination” with NFT.

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In the practice of ACG-NFT, each NFT has a unique and unique identifier, which is not interchangeable, and the smallest unit is 1 and indivisible. This feature can be naturally applied to gold jewelry or collections, they are unique and indivisible, and have collection value.

The ACG technical team uses the most cutting-edge blockchain technology to model gold jewelry or gold collections with 3D scanning technology, and uses computer vision algorithms to extract features for each object, and upload it together with its own gold number, certificate and other information In the blockchain, a set of digital signatures, namely Hash strings, are generated. Correspondingly, the ADL team uniquely associates this digital signature with an NFT, and the corresponding relationship is written into the blockchain to form a new NFT.

With the NFT product, the former investment buyers of Onefang Jewelry can not only directly take away the physical gold jewelry as before, but also have another way: they can freely NFT these gold through the ACG blockchain network. Withdrawing, transferring, or auctioning is essentially equivalent to certifying and digitizing the gold jewelry or treasures placed in a vault or safe. The entity of the transfer and auction is the specific and unique gold jewelry or Treasure collection.

In this way, gold retailers and investors achieve a win-win situation. For gold retailers, it has increased the exposure and liquidity of gold jewelry or gold treasures; for investors, it is easier to find their favorite gold jewelry or gold treasures. Because all information is permanently stored by the blockchain and cannot be tampered with, investors do not have to worry about the authenticity of the items.

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